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  • Advertising,  Backlinks,  Content Management Systems (CMS),  Domain Authority,  Domain Authority,  Marketing (SEM),  Optimization (SEO),  Relative Networks,  Search Engine

    Marketing with intent: The combined power of SEO and content

    June 29, 2017

    If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. Compliments of Search Engine Watch & ClickZ network and, Jim Yu founder and CEO of BrightEdge SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging…

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    Tom Cullen No Comments
  • Advertising,  Domain Authority,  Domain Authority,  Marketing (SEM),  Optimization (SEO),  Relative Networks,  Search Engine

    5 little-known tools for a holistic digital marketing campaign | Search Engine Watch

    June 23, 2017

    Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs. Using the right resources enables you to keep the “tricks of the trade” in your back pocket and stay on top of the shifting landscape. It’s no secret the next few years are poised to be…

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    Tom Cullen
  • Advertising,  Marketing (SEM),  Optimization (SEO)

    Diving into data, distribution and digital at the ClickZ Intelligence Roundtable

    June 23, 2017

    Compliments of the ClickZ Network: June 23, 2017 Credit: Author Chris Camps The first ClickZ Intelligence Roundtable, produced in collaboration with Marin Software, kicked off last week at our head offices in London. Following the publication of The State of Digital Advertising in March, the event brought together eight senior brand-side marketers from diverse backgrounds and industries to discuss key issues in marketing and advertising,…

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    Tom Cullen No Comments
  • Advertising,  Domain Authority,  Marketing (SEM),  Optimization (SEO),  Search Engine

    SEO: The Movie’ aims to trace the rise of internet marketing

    June 20, 2017

    http://searchengineland.com/seo-movie-aims-trace-rise-internet-marketing-277463?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=scap&int=intSEO&mkt_tok=eyJpIjoiWkdJNU1ESTRNbUkwTW1RMyIsInQiOiJYMDZ3N3lWYk0yZ21kdTl0eUJmWFNpWTFjSXlJbjdxNDNuQUxWVHRTTzI5Mm1cL05hNTZ3UnVDdU5pMWRlT1R3SWhoSHdFMkRvWFh4cGpjVHVpK1pOUFNKM1pxK1pyMHJtRXdZVDdLVEFMa25XUmdWYlIxTDdoSDJEYnRRSkVicDEifQ%3D%3D Credit: Search Engine Land June 20, 2017 The documentary features stories from the early days of SEO, as told by some of the industry’s well-known pioneers. Matt McGee on June 20, 2017 at 2:04 pm MORE Grab your popcorn. There’s a new movie that looks back on the history of SEO from the mid-1990s to today. Wait. A movie…

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    Tom Cullen No Comments
  • Advertising,  Domain Authority,  Marketing (SEM),  Optimization (SEO),  Relative Networks,  Search Engine

    How the top 100 US e-retailers are using welcome emails (and what marketers can learn) | ClickZ

    June 8, 2017

    Source: How the top 100 US e-retailers are using welcome emails (and what marketers can learn) | ClickZ A recent report by growth marketing provider Iterable, ‘User Engagement Top 100 Report: Email Marketing in E-Commerce‘, analyzed the welcome emails of the top 100 U.S. e-retailers (according to Internet Retailer). The results provide an insight into the email strategies of some of the most…

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    Tom Cullen No Comments
  • Advertising,  Domain Authority,  Marketing (SEM),  Optimization (SEO),  Relative Networks,  Search Engine

    Growth Marketing Mindset

    May 31, 2017

    Well put for Marketing insight, compliments of the ClickZ Network “Growth marketing oen depends on using behavioral data to run personalized marketing campaigns and achieve a better understanding of one’s customers. Because users’ preferences, lifetime value and other defining characteristics are not set instone, growth marketers must possess a spirit of self-improvement around the tools and tactics that drive their…

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    Tom Cullen No Comments
  • Domain Authority,  Marketing (SEM),  Optimization (SEO),  Search Engine

    What is SEO

    May 28, 2017

    What is SEO? Search Engine Optimization (SEO) is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all…

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    Tom Cullen No Comments
  • Marketing (SEM),  Optimization (SEO)

    A fresh perspective on SEO for B2B companies

    May 26, 2017

    It’s no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO. Source: A fresh perspective on SEO for B2B companies

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    Tom Cullen 1 Comment
  • Optimization (SEO),  Search Engine

    SEO Then and Now Part-2

    May 24, 2017

    The Search Engine Optimisation (SEO) industry has changed tremendously in the last ten years. (If you want to see how our company evolved in the 20 years since our 1996 founding, take a stroll down memory lane with our SEO company history infographic.) The SEO arena is quick-moving, and ever since Matt Cutts stated Google makes 300 to 400 changes to…

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    Tom Cullen No Comments
  • Marketing (SEM),  Optimization (SEO)

    SEO – Google Updates: A History of SEO from 2000-2010 – Bruce Clay

    May 24, 2017

    Source: SEO – Google Updates: A History of SEO from 2000-2010 – Bruce Clay

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    Tom Cullen 1 Comment
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