The Search Engine Optimisation (SEO) industry has changed tremendously in the last ten years. (If you want to see how our company evolved in the 20 years since our 1996 founding, take a stroll down memory lane with our SEO company history infographic.) The SEO arena is quick-moving, and ever since Matt Cutts stated Google makes 300 to 400 changes to the algorithm each year, it’s evidently clear that rankings change quite a bit, for a variety of reasons. For competitive queries like car insurance you can see changes on nearly a daily basis, as Google continues to chase relevance for users. Over the past ten years, some of these changes have had disruptive impacts on not only the top ranking results in the SERPs, but also traffic to the websites behind these and the businesses behind these websites. This post will cover some of the significant Google updates that have occurred since 2000.
A Brief History of SEO
Before there was even a word for Search Engine Optimisation, webmasters would discuss their strategies to get websites ranking on forums. Webmaster World has a great post detailing the major events in SEO prior to 2000, dating back all the way to 1995 – the era where search engines were akin to the Yellow Pages with AAA style listings at the top. From then on having your websites rank well has been a constant cat-and-mouse between webmasters and the search engines: SEO was born.
At the time people were not even calling it “SEO”, but people realised that they could manipulate the rankings and shared their strategies online (and presumably kept many secret as well). I highly recommend that you check it out the post because as it is a fascinating read and gives you a really good appreciation for how far we have come as an industry.
Fast forward to 2000 when Google broke into the scene with its new PageRank algorithm, and it became clear to webmasters around the world had to adapt and change.
..content credit of Matt Cutts